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Unlock the power of your analytics and your people.

Unified access. Simplified experience. Real transformation.

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Zen Optics

Value from your Analytics Investments is Elusive

You have created dashboards, published reports, and made KPIs available.
Now you have a challenge: thousands of assets spread across the organization with low usage rates.

Unified Hub for Your BI and Analytics Assets

Easily discover assets across your entire ecosystem of tools

Allow the user to compose and collaborate around the way people work

Assess and optimize the impact of analytics as you scale your usage

Many organizations have:

SaaS Applications with Embedded Analytics

BI and Analytics Platforms


Increased Spreadsheet Usage

BI and Analytics Hub

By unifying cross-platform analytics assets in a single catalog, an analytics hub simplifies the consumption and use of analytics assets, unlocking the value of your investments and empowering your people.

BI and Analytics Hub


Business users consume critical analytics assets via automated curation and a simplified, personalized catalog experience.


Teams can collaborate through workflow automations and shared workspaces designed around business processes interlocked with policies for compliance and security.


Organizations can assess and optimize the impact of analytics investments by mining intelligence from connections across teams, assets, and business objectives.

Consumable Experience

Interactions are designed to increase the consumption of all your analytics. The interface allows users to focus on what is critical and guides them to the appropriate asset with business context.


Driving Analytics Adoption at Brown-Forman

Recognizing they weren’t getting the analytics adoption they anticipated, the enterprise team went to the source and surveyed their internal customers. The resulting solution: a one-stop-shop for easy access to analytics

The Power of Simplicity

  • Discover
  • Compose
  • Scale
  • User Experience

Adoption Begins with Awareness and Access

Why: Volume and diversity of analytics assets combined with tool complexity deter information seeking and impede usage.

Who: Business Users

What: Intuitive search and access of multiple analytics sources with permissions tailored for the analytics consumer.


Connecting Analytics to Work

Why: Difficulty associating and collaborating around multiple analytics assets in the context of cohesive work.

Who: Teams and Functional Groups

What: Composition of analytic automations aligned to business process flows, interlocked with structure and governance.


Visualizing the
Data-to-Decision Flow

Why: Inability to correlate data and analytics investments with the impact on decisions.

Who: Business Leaders

What: Metrics that reveal the adoption and influence of analytics across the organization.


Fit-for-Purpose Design

Why: The proliferation of reports and increase in self-service analytics results in a disjointed user experience hindering adoption.

Who: Enterprises and Ecosystems

What: Personalized experiences intentionally designed for the exploration and use of analytics across the enterprise and with external parties.



An analytics hub helps everyone

Empower the entire analytics team, from creators to stewards to consumers

Charles W.

Director of Analytics


"Our company is in the process of moving data and systems to the cloud. My challenge is that not only do we have multiple BI tools (along with myriad reports in spreadsheets, presentations, and PDFs), but there has been no guidance on how and where to store everything – sheer chaos. How do I rationalize and prioritize which reports to focus on?"

Supply Chain
Lucy B.

Director of Supply Chain


"With all the turmoil in supply chains and financial markets, we depend on analytics for business resiliency. I have reports that are coming from our BI tools, our SaaS applications, our transportation and logistics partners, and a bunch of other custom spreadsheets. Trying to find what we need when we need it is daunting. How can I improve this situation to efficiently find the right information?"

Ana G.

Chief Digital Officer


"The CEO and Board say we need to better understand how data and analytics initiatives are yielding results and how to hit our strategic goals. I need visibility so I can trace our data through to the decisions made and the resulting business impact. I also need to understand how our tools are being utilized – and how to optimize them."

Raj P.

Financial Planning & Analysis Analyst


"I am challenged with navigating the sheer volume of reports that flow through our department. It leaves me very little time for actual analysis and coordination across global business units. It would be great if all the reports were accessible through a single analytics portal to reduce the time spent on tedious activities and focus on what is important."

Zoey M.

Manager, ESG Reporting and Analytics


"With new regulations moving forward on ESG reporting, we need to do a better job of aggregating and managing the various reports that come from multiple systems, both inside and outside the company. I am looking for a solution that allows me to define the workflows along with the associated reports, and efficiently share this with the team and our executives."

Fernando R.

Director, Data and Analytics


"We have invested in multiple analytics technologies, but many businesspeople aren’t using the tools. Their teams are saying that the tools are too complex or don’t meet their needs. Worse, when they find a relevant report or dashboard, getting access is often complicated and creates a delay. My challenge is how to remove frustrations and enable people to effectively create and use BI and analytics resources."

Analytics Leader

Supply Chain

Supply Chain

Chief Digital Officer



ESG Reporting

Analytics Leader


Project Initiatives Supported by a BI and Analytics Hub

Project Initiatives Supported by a BI and Analytics Hub